Niebö Audio are at the forefront of Luxury Audio Experiences.
Born from the Białowieża Forest in Poland, their headphones are made of the highest quality materials to give the customer the most comfortable experience.
Niebö was in need of a revamp of their entire branding system and packaging for their luxury headphone brand. We rebuilt the company branding from the ground up to express their new company mission and values.
This process began with an audit on the existing competition for the headphone market. I researched the mission/vision/values of all of these companies and used that to help determine what differentiates Niebö from the rest.
Touchpoints
At this point, once I had determined the brand values, I began to create touchpoints to express these values to the customer. These included their headphones themselves, their packaging, advertising, and storefront experiences the customer would be a part of.
